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The Scoring Pipeline

Score Every Lead. Win Every Bid.

9 scoring models across Medicare, P&C, auto, solar, and final expense. A sequential pipeline evaluates every lead in real-time, transforming lead buying from flat-rate guessing into precision-priced acquisition. Medicare models validated across the AEP 2026 season.

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The Sequential Pipeline

Every model in the pipeline, from pre-bid scoring to post-acquisition identity resolution to retention intelligence.

Stage 1: ZipLync
Real-time ping-stage evaluation in under 3ms. Determines whether a lead is worth acquiring before you bid. Our v2h model analyzes phone-geographic concordance across 28 features to predict conversion propensity. 88x lift between best and worst leads.
ProLyncMA
Medicare Advantage conversion scoring. 23 features, 750x lift between best and worst deciles. The flagship model — filters non-converters with 97-98% NPV accuracy. 15-80ms latency.
ProLync DSNP
Dual Special Needs Plan scoring for dual-eligible leads (Medicare + Medicaid). 32 features with NTILE quintile binning. 99.8x lift. Identifies leads most likely to enroll in D-SNP products.
ProLync CSNP
Chronic Special Needs Plan scoring for leads with chronic health conditions. 35 features including 8 interaction terms (age x diabetes, age x heart disease). 48.6x lift.
ProLync SNP
Combined Special Needs Plan scoring (DSNP + CSNP). 45 features, highest AUC of all models (0.776). Top decile captures ~50% of all SNP conversions. 91x lift.
ZipLync:Homeowner
Pre-bid geographic risk intelligence for P&C insurance leads. Scores 37,000+ US ZIPs across 89 features from 7 government data sources — FEMA hazards, home values, flood claims, crime, and more. Adaptive scoring with phone concordance and IP geolocation. Sub-1ms.
ZipLync:Auto
Pre-bid scoring for auto insurance leads. Combines street-level crash risk, vehicle density, and geographic patterns to identify high-intent auto shoppers before you bid.
ZipLync:Solar
Lead scoring for residential solar. Combines property characteristics, solar irradiance data, utility rates, and demographic propensity signals across 59 features to predict conversion likelihood.
Final Expense
Lead scoring for final expense life insurance. Two-factor expected-value model combining conversion probability and persistency to identify leads worth acquiring.
BidLync Auction Engine
Every bid is mathematically indexed to the lead's predicted score, your CPA target, and real-time budget pacing. Price-per-Probability bidding replaces flat-rate guessing.
ShieldLync Book Protection
Retention scoring for Medicare agencies. Identifies at-risk members in your book of business before they disenroll, so you can intervene during AEP and OEP with targeted retention campaigns.
Closed-Loop Learning
The platform ingests final sales dispositions from your CRM to continuously improve scoring accuracy. Models get sharper with every sales cycle.
MULTI-MODEL INTELLIGENCE

Nine Models. Sub-200ms.

ZipLync evaluates at the ping in 1-3ms across six verticals — MA, Homeowner, Auto, Solar, FE, and ACA. Four ProLync models — MA, DSNP, CSNP, SNP — score post-acquisition against 256M consumer records in 60ms. The full pipeline runs under 200ms.

1.5ms

ZipLync

60ms

ProLync (4 models)

<1ms

Homeowner

PIPELINE STABLE

Live Scoring Output

ZipLync v2hTIER 7 | 0.517
ProLyncMADECILE 9 | 0.728
ProLync DSNPDECILE 7 | 0.541
ProLync CSNPDECILE 5 | 0.389
ProLync SNPDECILE 8 | 0.612
ZipLync:HomeownerTIER 6 | 9.672
Match QualityHIGH
Integrations

Works with your existing stack

27 live integrations across call tracking, lead distribution, contact centers, and CRMs. Add BidLync as a target in your platform in under 5 minutes.

Contact Centers & Dialers
ConvosoFive9NICE CXoneGenesys
CRM & Lead Management
SalesforceHubSpotVelocify
    Platform — Predictive Lead Scoring for Insurance | RiskLync