Simple API Integration
// Step 1: Send a ping
POST /api/marketplace/ping
Header: X-Publisher-Key: your-key-here
{ "phone": "6152001234", "zip": "37343" }
// Response — bid or no-bid
{ "bid_amount": 34.17, "tier": 7,
"transaction_id": "txn_abc123",
"confidence": "medium" }
// Step 2: Report outcome
POST /api/marketplace/disposition
{ "transaction_id": "txn_abc123",
"outcome": "connected", "call_duration": 180 }
$34
Bid amount
T7
Quality tier
<200ms
Response time
Your best leads deserve better payouts.
BidLync scores every lead you send. High-quality leads get higher bids. You earn more for the traffic you already have — and you see exactly why.
Why publishers choose BidLync
Transparent scoring, real-time feedback, and higher payouts for quality traffic.
BidLync buyers pay more for high-tier leads because they know they convert. If your traffic scores well, you earn more per lead than flat-rate marketplaces.
Every ping gets a ZipLync score and tier. You see exactly how your traffic ranks. Use this data to optimize your own campaigns and send better leads.
Know instantly whether a lead was bid on, what the bid was, and why. No more black-box rejection — every no-bid includes a reason code.
Track your billable rate, conversion rate, and quality score over time. See which of your campaigns produce the best leads and double down.
What publishers are saying
“Before RiskLync, we were selling every call at the same flat rate regardless of quality. Now our Tier 8-10 calls command 2-3x higher bids because buyers can see the conversion potential before they buy. Our revenue per call went up 40% in the first month without changing a single campaign.”
Justin, CEO
Prime Choice Insurance“The real-time no-bid reason codes changed everything for us. We could see exactly which pings were getting rejected and why — geo mismatch, tier too low, budget exhausted. We optimized our traffic sources based on that feedback and our bid rate went from 30% to 65%.”
Derek, VP Operations
Vantage Connect
“We integrated in under an hour. Two endpoints, one API key. The scoring happens on their side so there's zero latency impact on our call routing. And the publisher dashboard lets us see quality scores and earnings in real time — no more waiting for monthly reconciliation.”
Sarah, Director of Partnerships
TrueNorth Lead Exchange
Works with your existing stack
27 live integrations across call tracking, lead distribution, contact centers, and CRMs. Add BidLync as a target in your platform in under 5 minutes.
Integration in minutes, not months.
Two endpoints. One header. Send phone + ZIP to the ping endpoint, get a bid back in under 200ms. Report call outcomes to the disposition endpoint using the same transaction ID. That's it.
Questions publishers ask
Why would a lead provider want to score its own leads?
Because unscored inventory gets priced as an average. If you can show a buyer which of your leads are genuinely high-propensity, you can route your best inventory to the buyers who will pay most for it, and stop selling your strongest leads at the same price as your weakest.
What is ping-post, and where does scoring fit?
In ping-post, a publisher first sends a minimal data set — the ping — so buyers can bid without seeing the full lead, then posts the complete record to whoever wins. Scoring happens at the ping stage, which is why it has to run in milliseconds on partial data.
Will adding a scoring call slow down my ping responses?
Pre-bid scoring is designed around this constraint and returns in 1–3ms, with the full ping-to-bid pipeline running under 200ms end-to-end. Scoring is not usually the bottleneck in a ping-post flow.
Can scoring help prove lead quality to buyers?
That is one of its more useful applications. An independent score attached to your inventory gives buyers a reason to trust quality claims they would otherwise discount, which matters most when you are trying to command a premium over commodity inventory.