Every bid backed by a prediction.
BidLync is the first marketplace where bids are calculated from predictive conversion scoring — not flat rates. Set your CPA target and volume goals. Our models figure out what to bid on every lead.
88x
Top-to-bottom lead quality lift
<200ms
Ping-to-bid response time
5 Models
ZipLync + ProLync suite
ZipLync Scoring
Phone + ZIP intelligence
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Scoring...
Bid Optimizer
CPA target: $45
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Calculating...
Response time
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The $50B lead market has
zero pre-purchase intelligence.
Carriers and agencies buy Medicare leads at flat rates with no way to know which ones will convert before they pay. BidLync changes that.
You pay the same $40-$80 for every lead whether it converts or not. High-performers subsidize waste. No one scores leads before you buy them.
Leads that will never convert still get purchased at full price. Without pre-purchase quality scoring, your budget funds dead-end calls.
Conversions take 30-60 days to confirm. By the time you know what worked, the market has moved. Manual bid adjustments are always too late.
Two-stage scoring.
Every lead priced by its probability.
BidLync scores every lead before you buy it, then filters non-converters after acquisition. You only pay for leads with real conversion potential.
ZipLync: Pre-Bid Scoring
Stage 1 · Every ping · 1-3ms
Before you bid, ZipLync scores the lead using phone number + ZIP code. It analyzes phone-geographic concordance across 29 market signals to predict conversion probability. Returns a score (0-1) and tier (1-10) in milliseconds.
- 88x quality lift from best to worst tier
- Tier 10 leads convert at 9.66%
- CPA-aware bids calculated automatically
ProLync: Post-Acquisition Filter
Stage 2 · After PII collected · 15-80ms
After a bid is won and the caller provides their info, ProLync scores them against 256 million consumer records. Four models predict conversion for MA, D-SNP, C-SNP, and combined SNP.
- 750x lift for Medicare Advantage scoring
- Identifies non-converters before they reach agents
- Product matching: MA vs D-SNP vs C-SNP routing
You set the goals. BidLync handles every bid.
Tell us your target CPA, budget, and volume goals. The bid optimizer calculates the right price for every lead automatically — adjusting in real time for publisher quality, time of day, and budget pacing.
More volume. Better quality.
Same budget.
BidLync doesn't make you choose. By declining leads that won't convert, your budget is reallocated to leads that will — giving you more conversions at a fraction of the CPA.
Your daily budget
$5,000
Without BidLync
Flat-rate bidding at $50/lead across all tiers
Leads purchased
100
Blended conversion rate
5.50%
All tiers weighted
Conversions
6
Effective CPA
$833
BidLync
Intelligence
With BidLync
CPA-optimized — T1-3 declined, budget reallocated to T4-10
Leads purchased
166+66
Avg conversion rate (T4-10)
9.00%+3.5%
Conversions
15+9 more
Alpha CPA (T8-10)
$20076% lower
Blended T4-10: $333 (60% lower)
Alpha Tier Breakdown (T8-10)
Leads
46
Conv. rate
15.0%
Conversions
7
Try it yourself
Score a real lead — no signup required.
Try a Live Score
Enter any US phone number and ZIP code. See a real ZipLync score in real time. No signup required.
Intelligence at every stage of the funnel
From the first ping to the final enrollment, BidLync applies predictive intelligence to maximize your conversion rate and minimize CPA.
Five Scoring Models
ZipLync scores at the ping stage. After PII collection, one call to the enrich endpoint runs ProLync MA, DSNP, CSNP, and SNP — all linked to the same lead. Each model is trained on 131K+ leads.
CPA-Optimized Bidding
Set your target CPA and the optimizer works backwards to calculate every bid. Publisher quality, time-of-day, and budget pacing are factored automatically.
Autonomous Campaign Agent
Each campaign has its own AI agent that calibrates bids, manages publisher quality, and optimizes tier thresholds every 15 minutes. Chat with it or let it run on autopilot.
Proven on 131,000 real leads.
Not theoretical. Every metric below comes from scoring real Medicare leads across 19 publisher channels and $4.8M in acquisition spend during AEP 2025.
Lead Quality Gradient
| Tier | Conversion Rate | CPA Impact |
|---|---|---|
| Tier 10 (Best) | 9.66% | $378 CPA |
| Tier 8-9 | 4.4-5.9% | $500-700 CPA |
| Tier 5-7 | 3.0-3.8% | Baseline CPA |
| Tier 1-3 | 0.1-2.4% | $5,000+ CPA |
*Based on ZipLync v2h retro analysis. 131,119 scored leads.
50% CPA Reduction
By filtering out low-tier leads (no-bids on Tier 1-4), the blended CPA drops from $1,020 to $513 on the same lead population.
Zero Human Intervention
The Campaign Agent adjusts bids, manages publishers, and paces budgets autonomously. You set the goals, BidLync runs the campaign.
Live in days, not months.
No heavy integration. Your publishers send pings to our API, we handle scoring, bidding, and optimization. You see results on day one.
1. Set your goals
Tell us your target CPA, daily budget, and volume targets. Choose your product type (MA, D-SNP, C-SNP) and geographic focus.
2. We connect your publishers
We register your lead sources and give them API credentials. They start sending pings. BidLync scores and bids on every lead in real time.
3. Watch it optimize
The Campaign Agent calibrates bids every 15 minutes. As call outcomes flow back, it gets smarter. You track everything in the dashboard.
Set your CPA target.
We handle every bid.
Five proprietary scoring models. Real-time bid optimization. Validated against 131,000 leads and $4.8M in spend.